Happy Developers™

Fractional Developer GTM & DevRel leadership

Developer trust. Product adoption. Commercial traction.

Fractional developer GTM and DevRel leadership for developer-facing technology businesses. Connect product positioning, developer trust, and adoption.

Discuss developer GTM

The starting point

When to bring me in.

For founders, product leaders, and marketing leaders building developer tools, platforms, or other developer-facing technology. You need a bridge between what the product does and why developers should care. My aim: developers who understand the product, succeed with it, trust it, and choose to stay.

Your product is technically strong, but the positioning does not connect with the developers or technical buyers you need to reach.
You are establishing or resetting DevRel and need leadership, priorities, and a credible relationship with product and engineering.
Community activity and content are growing, but you cannot explain how they support developer adoption or your go-to-market.

The work

What we work towards.

Positioning developers believe

A clear audience, a defensible product story, and technical messaging grounded in real engineering trade-offs. Not a marketing promise the product cannot keep.

DevRel with a mandate

A function with a purpose, priorities, and a useful feedback loop into product. Community, education, and advocacy connected to the business.

An adoption path that makes sense

Connect discovery, evaluation, onboarding, and continued use. Choose the programmes and evidence that matter instead of counting activity.

The engagement

Clear scope.
Clear ownership.

Fractional leadership embedded with your product, engineering, and commercial teams. We agree the time commitment and duration around the stage of the product and the mandate.

I help own positioning, developer-engagement priorities, and the operating rhythm that connects them to product adoption. Delivery responsibilities and success measures are explicit from the start.

This is developer-market leadership, not a generic fractional CMO service or an outsourced content desk. The product, the developer experience, and the market story have to hold together.

Discuss developer GTM

The first call is free, runs 30 minutes, and ends with a clear next step or a referral.

Suzanne Daniels

The experience behind it.

Founding DevRel leadership for Backstage at Spotify. Positioning, technical product marketing, and adoption strategy for developer-portal vendors. Developer-audience go-to-market for Western Europe at Microsoft, alongside engineering and platform experience.

See the work

Work with me / Great Success